Tuesday, November 27, 2018
Macerich has launched a concept known as BrandBox at Tysons Corner Center just outside Washington, DC. It will house six brands, including apparel retailer Naadam and makeup company Winky Lux, for six to 12 months. Each brand will have its own mini store inside an 11,000 s/f space, with new retailers funneling in and out each year. The mall will provide fixtures,data on foot traffic, radio-frequency identification tagging for inventory, and marketing and staffing help. Retailers simply need to show up and pay rent... GameStop Corp. has entered into a definitive agreement to sell its Spring Mobile business, which owns and operates 1,289 AT&T wireless stores, to Prime Communications, L.P.. The transaction is expected to close in the fourth quarter of fiscal 2018, subject to approvals and closing conditions.