A decade later, our fascination with Halloween continues. Halloween is about embracing fears. We’re frightened by people who are badly flawed, or simply bad (or breaking bad). We follow the walking dead, we’re puzzled by child-stars-turned-sex-symbols, and we seek to understand lone shooters and ruthless bombers. And so we slip on a mask or costume, light a candle in a pumpkin, and bring some light to the autumn dark.
In the midst of a federal shutdown and yet another looming financial abyss, we also embrace our economic fear: over 86% of people who will celebrate Halloween say they’re cutting back on overall spending because of the economy. But that’s not to say the October spending spree won’t still be robust: in 2003, when the NRF first began tracking Halloween spending, the total was $3 billion; this year they expect it to be nearly $7 billion. Below, more projected facts and figures for Halloween 2013 - and since, as we all know, Halloween is merely a precursor for the Holiday selling season, a couple of early predictions for Holiday retail sales.
Happy Halloween + Happy Holidays = Happy Retailers.
Chris Cardoni, Marketing Manager
Ghouls and Ghosts Galore, 158 Million People to Celebrate Halloween This Year, According to NRF - National Retail Federation: nrf.com